Enable your team to scale personalized CX
SIX equips your customer-facing employees to make personalized recommendations and drive growth
See how teams deliver recommendations
SIX is a recommendation platform that equips frontline employees — store associates, service teams, and hospitality staff — to deliver personalized recommendations at scale. By activating the employee channel, brands deliver the personalized, authentic connection today's consumers expect — scaling the revenue and customer engagement frontline teams provide.
The Customer Experience playbook is changing
Current channels are hitting a ceiling. Brands need a new way to deliver the personal experiences consumers expect.
Mass outreach is hitting a ceiling
Mass digital outreach isn't just losing effectiveness — some channels are disappearing altogether. Web traffic is dropping as AI answers replace search. Emails are getting filtered by AI. Paid acquisition costs are rising. AI-generated content is flooding social. The digital playbook brands have relied on for two decades is no longer enough.
Acquisition costs have risen an average of 60% over the past 5 years. Companies need to do less paid marketing and more engagement.
— McKinsey & Company, Becoming Indispensable
Personalization that doesn't feel personal
Personalization works — done well, it can drive 5–15% higher revenue. But most personalization today is 1:many automation: ads re-targeting, web product suggestions, or segmented email blasts. These channels have their place, but they don't truly feel personal — the experience has become commoditized. Consumers want more genuine connection.
31% of daily AI users say AI has made them aware of how similar all brand messaging sounds.
— Accenture Life Trends 2026
The Human Opportunity
The answer isn't squeezing more from saturated channels — it's activating a new one: the employee channel. Customer-facing teams are a resource brands already have, and AI can now amplify them to deliver personalized recommendations to customers.
The result is a channel that's effective, efficient, and trusted — because customers connect with real people, real expertise, real relationships. Real 1:1 personalization, delivered by humans, scaled by AI.
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71% of consumers expect companies to deliver personalized interactions — and 76% get frustrated when they don't.
— McKinsey & Company, The value of getting personalization right - or wrong - is multiplying
Market Trends
Industry research points to the same shift: personalized, employee-led recommendations are a growing driver of revenue and customer loyalty.
McKinsey identifies 'offline' person-to-person experiences as the next horizon for personalization — yet fewer than 10% of companies deploy personalization beyond digital channels systematically today. 44% of CMOs expect frontline employees to deliver personalized offerings using advanced analytics, and 40% expect personal shoppers to use AI-enabled tools.
— McKinsey & Company, The Future of Personalization
"Personalization will be the most exciting and most profitable outcome of the emerging AI boom." SIX delivers AI-powered, human-led personalization — built to drive revenue.
— Harvard Business Review, Personalization Done Right
The clienteling AI market is projected to grow from $1.42B in 2024 to $9.25B by 2033 (21.4% CAGR). The primary driver is the rise in consumer expectations for tailored experiences — especially in retail and hospitality — with enterprises increasingly deploying AI that improves loyalty and sales conversion rates.
— Growth Market Reports, Clienteling AI Market Research Report 2033Solutions by Industry
SIX is built for industries with customer-facing teams. Across retail, travel and hospitality, and services, brands use SIX to drive personalized engagement and measurable revenue.
Retail
Equip sales associates to send personalized product recommendations and clienteling outreach via WhatsApp or text — increasing attach rate and repeat purchase without enterprise integration.
Explore SIX for Retail
Travel and Hospitality
Equip frontline concierges, advisors, and guides to share curated local experiences, itineraries, and partner recommendations that turn every guest interaction into a revenue and loyalty moment.
Explore SIX for Travel and Hospitality
Services
Equip in-field service teams and customer-facing staff to send hyper-local recommendations, aftercare guidance, and follow-up offers — turning service calls into ongoing customer relationships.
Explore SIX for ServicesAI-Powered Recommendation Platform
AI powers every stage of the SIX lifecycle — Collect, Curate, Share, Organize, and Optimize — making employee-led recommendations scalable for any brand.
Collect any recommendation
Build a library of recommendations - called Picks - of products plus experience content.
Curate visual mobile collections
Curate Picks into a "Six" — a visual, mobile collection of six related recommendations.
Share Sixes with customers
Share Sixes via WhatsApp, text, email, or QR code, and enable enterprise in-app messaging.
Organize across your team
Manage recommendations across your organization - central visibility yet employee-powered.
Connect to your ecosystem
Connect SIX to your existing systems to power more recommendations at scale.
Optimize and scale recommendations
SIX's AI-powered engine helps frontline associates scale personalized outreach.
How Vestis Fashion scaled personalized recommendations with SIX
Vestis Fashion Group — operating brands Max Mara, Weekend Max Mara, Marella, and Max & Co. in Western Canada under license — use SIX to share personalized recommendations with their customers, equipping sales associates to send curated, brand-quality recommendations to drive an effective and efficient revenue channel.
21%
conversion rate on associate-created Sixes
68%
higher average transaction value than the norm
1st
the very first Six Vestis sent resulted in a purchase
“SIX is a critical element in our customer engagement strategy and in driving growth.”— Harriet Guadagnuolo, VP Retail, Vestis Fashion GroupRead the Vestis Fashion Group story
The business case for personalized recommendations
Personalized recommendations are an efficient and effective growth channel. According to McKinsey, personalization can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.
— McKinsey & Company, What is personalization?
5-15%
revenue lift
10-30%
Marketing ROI improvement
50%
Lower acquisition costs
Improve your engagement with
Get Started
Get started quickly sending and receiving recommendations