About

The need for a more
personalized customer experience

The need for a more personalized customer experience

Companies today need to engage with customers in more meaningful and personalized ways. Consumers expect it and the external environment demands it. The upside is clear - research shows that shifting to top-quartile performance in personalization could generate over $1 trillion in value. Conversely, the downside of getting personalization wrong is multiplying.

It’s also time to rethink where—and with whom—valuable CX journeys are entrusted.
Many existing channels are controlled by companies which you or your customers may no longer align with - on values, privacy, and future direction. Brands are growing tired of the status quo—and so are consumers. Perhaps it's time to reclaim more direct control of customer engagement.

A fundamentally new approach is needed.
There is an obvious approach that has not been leveraged: equipping your frontline customer-facing team members to deliver personalized CX. (There are 2.7 billion deskless workers compared to 1 billion desktop workers — yet deskless workers have been underserved by technology.)

By equipping employees with a purpose-built solution to drive personalized customer engagement at scale, businesses unlock the true value of personalization and unlock powerful network effects. This works across industries who have customer-facing employees - in retail, hospitality, non-profit, and services businesses.

Our solution is driving innovation in two key markets:

Our solution is driving innovation in two key markets:

Yet, current efforts to drive more personalized customer engagement are falling short.
Companies rely on existing CX channels like email, digital ads, social media, and web recommendations. However, these channels are designed for one-to-many communication, tend to be more public forums vs personalized/private engagement, and are becoming more expensive while yielding diminishing returns.

It’s also time to rethink where—and with whom—valuable CX journeys are entrusted.
Many existing channels are controlled by companies which you or your customers may no longer align with - on values, privacy, and future direction. Brands are growing tired of the status quo—and so are consumers. Perhaps it's time to reclaim more direct control of customer engagement.

Our solution is driving innovation in two key markets:

Customer Experience (CX)

We’re redefining how businesses engage customers. Traditional CX channels like email, web, and social have had little innovation over the years! Equipping employees is like adding a new channel that delivers immediate and effective ROI. We’re also creating a future where consumers capture and share their preferences in SIX.

Employee Experience (EX)

We’re also extending what employee experience platforms deliver. Platforms today focus on the back-office functions. We’re expanding this to the critical front-office function - empowering employees to drive personalized CX at scale and deliver measurable revenue impact.

Customer Experience (CX)

Employee Experience (EX)

We’re also extending what employee experience platforms deliver. Platforms today focus on the back-office functions, such as Internal Communications, Collaboration, Training, or HR Operations. We’re expanding this to the critical front-office function - empowering employees to drive personalized CX at scale and deliver measurable revenue impact.

This is a new way of solving a known, significant problem - and we’re used to this.
As repeat founders in enterprise software, we previously created a transformative solution for CMOs to tackle a major back-office problem: marketing planning and measurement. We created a category-leading company, working with customers including Dell, Philips, Unilever, and ServiceNow. Now, we’re bringing that experience to the front office.

The creation of SIX was inspired by diverse experiences and conversations.
Brands kept asking us how to cut through the noise and engage better with customers; we were experiencing the power of recommendations in our personal lives and envisioned how this everyday occurrence could be digitized; and we were learning more about the macro trend of enabling the frontline employee.

One person described our product as feeling like receiving a thoughtful gift — a personal, human connection that bridges the digital and real world. As we further defined SIX, we became increasingly aligned with a vision of enabling shared experiences and fostering more meaningful connections.

T.J. Begley & Kristine Steuart Co-CEOs

Investors